Data is of key importance for corporate events. At the same time, it is one of the most challenging issues to handle. The virtual and hybrid event formats have opened a new opportunity for Sales & Marketing as well as HR departments to collect unified data throughout the whole attendee journey so it can be utilized to create actionable analytics.

Although there is a tendency to collect as much as possible, it is important to identify what data is really relevant and specify appropriate metrics. We help our clients with lead generation and qualification based on an engagement score, which is calculated by tracking key metrics.

With personal data “less is more”

Similarly, it’s important to know and understand what personal data is collected, where it’s stored, where it’s processed, who has access and how can it be deleted or made anonymous. We are familiar with all related laws and regulations, so we make sure that there are no unpleasant surprises.