Concept & Framework

A well-defined concept provides clarity throughout the process

A production that will leave an impression on your attendees and stand out from the competition needs a well-defined concept & framework. In the concept phase, you must first define why is the event organised, who is it for and what are your goals.

The concept is something that should be mirrored in all the phases of event organisation. This way we ensure that each detail is aligned with the overall goals, key messages and your story.

What is the story you want to tell? Here is where we get imaginative. We use creative production to bring the concept to life, create unique experiences and positively affect attendees’ emotions. This involves mapping the entire attendee journey while focusing on what your attendees will see, feel and think about at these touchpoints.

How we do it

We do not believe in the phrase “we have always done it this way”

We provide an outside look, challenge existing ideas and keep the participant’s experience in focus. It’s important to continually ask yourself how do you want to make your attendees feel.

With our strategic insights, we ideate and iterate on experiences, content, and key messages. From there we create the concept and bring stories to life, design the agenda and define presentation tools and activation modules. We recognize and document all possible touchpoints in the event journey for branding, communication and activation.

You can choose to work with a central theme or storyline, which links different elements in the program. It takes time and creativity to develop an original theme of this kind, but it is certainly worth the effort if you can pull it off. Small theme elements and details can make a big difference. They will help you stand out from the crowd and emphasize your uniqueness.

Our Related Services

Theme Development
Key Messaging
Program Design
Stage Design
Presentation Design
Graphic Design
Attendee Journey Mapping
Physical Experience Design
Digital Experience Design
Sustainability Strategy
Digital Animation
Video Creative