Data Strategy & Management
Data-driven insights are modern gold
Data is of key importance for corporate events. At the same time, it is one of the most challenging issues to handle. The virtual and hybrid event formats have opened a new opportunity for Sales & Marketing as well as HR departments to collect unified data throughout the whole attendee journey so it can be utilized to create actionable analytics.
Although there is a tendency to collect as much as possible, it is important to identify what data is really relevant and specify appropriate metrics. We help our clients with lead generation and qualification based on an engagement score, which is calculated by tracking key metrics.
With personal data “less is more”
Similarly, it’s important to know and understand what personal data is collected, where it’s stored, where it’s processed, who has access and how can it be deleted or made anonymous. We are familiar with all related laws and regulations, so we make sure that there are no unpleasant surprises.
Our Related Work
How we do it
We make data management simple
We are driven by real results and are always challenging ourselves and our customers to find out how we can collect the most relevant data in order to measure, improve and exceed the set goals and expectations. We help you derive concrete insights to make informed decisions.
We have a wide selection of tools in our portfolio to best serve the needs of each client according to the goals of the event. Based on the mapped touchpoints of the attendee journey for branding, communication and activation we handpick the best combination of resources to collect relevant data.
We go above and beyond to meet the highest standards
Some of our clients are world-leading pharmaceutical, IT and cybersecurity companies, where data security and management are of utmost importance.