The new decade has started in a very different way than most of us could ever have imagined. The Covid-19 pandemic has influenced and affected almost everything – including the real estate business. It has accelerated the phenomena that was already in process and, on the other hand, has brought out completely new perspectives on the use of real estate.

We are proud of our customer Newsec, who courageously transformed their traditional customer seminar into a Future Studio and invited the most important interest groups to connect virtually to share relevant information and ideas about the future of the real estate.

Newsec studio concept was created as a real news channel show with a professional host and a mix of pre-recorded and live interviews, keynotes and speeches by special guests, industry leaders and internal stakeholders. It was fast-paced, informative and highly entertaining.  Participants highly appreciated and valued their time invested in this event. The event exceeded all expectations and got more than 10 times more audience than the previous in-person event.

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Time to create your own Hybrid Event?
Contact us, Noora Olsson,, +358 40 150 4080

When you combine physical and virtual event, you get something new – NJ Hybrid Event.

It’s a powerful, inspiring live event that engages and connects people virtually with the help of the latest technologies. So, it’s finally time to forget webinars and think more of professional live TV-broadcasts instead, where the audience can participate and interact from all over the world.

Sounds interesting?

Let us introduce Artturi Lehtiö, Director of Strategy & Corporate Development, F-Secure. He shares five key points, thoughts and tips, how they created a remarkable Hybrid Event with us NJ.

1. Re-think your event

“We’ve always streamed our events at F-Secure. Even in the past when it has been, generalizing, only “PowerPoints in an auditorium”. But it’s really hard for people to stay focused for two hours just watching boring executives just showing PowerPoints and talking by. A lot of it is influenced whether it looks like someone has actually invest a lot of time and effort into it or whether it looks like someone couldn’t be bothered to anything other than copy an old PowerPoint deck and just talk through it. With Hybrid Event it’s more like planning together with NJ professionals a full-size TV-show, with hosts, arc of drama and so on, not just a one-way screening. So, plan a Hybrid Event, not a webinar.”

2. Make it reliable

“Probably the most important thing is that technology, technical implementations work reliably. I think the reliability is the most important, and it’s also always the one we get most constructive feedback about. The basics, that you only notice when they don’t work, like can you hear everyone clearly, does the video work, does the stream work, all of that is very important. Other is that are you able to stay engaged. It’s really really hard, especially when you’re steering at a small computer screen. That’s the part where the magic either happen, or it doesn’t. Reliable, interesting, wow-effect. Three elements of successful Hybrid Event.”

3. Balance fact and fun

“One challenge is always balancing humor and ratio. One challenge, at least for us, is that we’ve tried to get a lot of ideas from TV, reality TV to find formats that work for us. One challenge with 30 different countries is that we got over 50-60 nationalities with big cultural differences. Different people have seen different TV shows, or they’re used to different kind of jokes, so you need to be very careful about what communicates universally, globally versus what locally makes you sense, but what makes sense to a lot of other people.“

4. Cost-effective

“Having everyone physically in the same place isn’t always an option. A lot what we do is trying to figure out ways where very cost-effectively can make it look and feel like a big important event. Because then people would pay a lot more attention and take it more seriously. So, that’s one huge difference and that’s kind of a mindset thing primarily.”

5. Find the right partners

“In general, especially for company events, and especially when you’re trying to do something more courageous or more challenging, having a partner, who you have previous experience with, who knows you and knows your executives, understands your company culture, understands your way of doing things will also help a lot. Like NJ. Would I recommend NJ? Absolutely, and even for our competitors as well.”

Last words, Artturi?

“I don’t think there’s any going back for us. I think we continue doing Hybrid Events or then everyone physically in same place, but I don’t think any going back old webinar, webcast streaming.”


Time to create your own Hybrid Event? Contact us for ready concepts or let´s tailor the digital experience together.
Noora Olsson,, +358 40 150 4080

This turmoil has had incredible impact on live events and at the same time we choose to focus on innovation, and we are already far ahead with our clients to unite physical & virtual events – we call them Hybrid events. This is a new way how we will meet in the future.

We have been developing and producing hybrid events already ten years. Today’s changing world has given us an opportunity to support several businesses to run their key corporate events also online with the help of our creativity and technical experience.

Corporate teams are now working remotely from home offices throughout the markets. Most likely everyone has realized that this is not enough in the long run. To create powerful event experiences, you need to engage and interact with audience, and this is a challenge in traditional webcasting or TED Talks. Successful events must have all the cornerstones in place to make sure the attendees can learn, connectexplore and get inspired.

Here are 10 points to consider while planning your next virtual event.

1. Make the content short & sharp. How long can you really concentrate all alone on the other side of the screen? 5 minutes? 15? The virtual event has to be more dynamic for the audience to keep the focus.
Reduce presenting time to at least 1/3 of the time of a live only event (30min in live event is 10 min in virtual event).

2. Invest on set-up. Pay attention to background & props to support the content. We build TV-studio set to support the messaging and focus.

3. Create an engaging script to interact with your virtual audience, pre-defined guests or performers.

4. Train the speakers & contributors. Virtual events require more from performers, it is like running a live TV-show, where coaching, sharpening content and training plays an important role for the success & engagement.

5. Invest in a professional host who will take the experience & flow to the next level.

6. Engage the audience. Humans want to interact; it is our nature. There has to be more than the “traditional” chat, voting, Q&A.

7. Do not forget roundtable discussions and workshops. It is important to organise relevant content & virtual discussions to smaller interest groups and experts.

8. Your products & demos are important. The virtual partner area with mixed reality, VR demos and one-on-one encounters could be organised.

9. Organise virtual networking possibilities, virtual morning exercise together, coffee & lunch breaks with relevant contacts, and do not forget the AW.

10. Inspire people with physical props & decos, why not to deliver welcome package with morning tea or AW hats, invitations etc. Your imagination is the limit????


This is not the end of great event experiences; this is a start of a new era, where we unite physical meetings with virtual ones. It is possible to turn a remote attendance into an engaging, unforgettable event experience.

We believe in the future of hybrid events and are extremely happy to talk about our approach with you to help you to keep your wheels running in this new situation.

We wish future-looking business spirit to everyone!

Contact us for ready concepts or let´s tailor the digital experience together.
Noora Olsson,, +358 40 150 4080

Majority of the  international trade fairs, conferences and corporate events are under a major risk to be cancelled or postponed due the Coronavirus outbreak. At the same time many international corporations have decided to limit their employees travelling both due the virus but also for other reasons like sustainability.

One month ago, on the 11 of February, World Health Organization (WHO), published “Key considerations for repatriation and quarantine of travellers in relation to the outbreak of novel Coronavirus 2019-nCoV”.

On February 12, Nokia, one of the cornerstone companies at Mobile World Congress (MWC) in Barcelona, announced that they will pull out of the trade fair and it did not take long for other tech giants to follow. This made it impossible for the organiser to hold the event and they decided to cancel the entire event.

MWC which was supposed to take place February 24-27 is the biggest and most important mobile communications trade show  in the world, annually gathering over 100,000 professional visitors. It was supposed to be a monumental event for the mobile market, and one that will set the tone for its future. One can only speculate how this might impact the future of international trade events. The current list of cancelled international events is long and the latest to be affected is the SXSW, one the most influential tech, music and film festivals in the world, in Austin March 13-22 that got cancelled by the City of Austin just last week.

With this background we want to give you some perspective on how to navigate and make new strategies for your most important international events.

Traditional webcasts and video conferences can’t replace the live meetings and demo experiences providing possibility for true dialog, networking and being part of professionals and community.

However, in past few years both technology and key event agencies skillset have evolved to combine the strong event planning logic into live streamed event experiences. It’s not just about broadcasting, it’s about thinking every interaction, surrounding facilities, and informal touchpoints as carefully as with physical events taking place in the most advanced event spaces.

We shouldn’t let the virus or business travel restriction stop business, or limit possibility for unique experiences between professionals. There are several ways to create inspirational and valuable live events that can even combine local or regional physical events with global live online experiences and events.

We, at NJ want to challenge all the players to focus on innovation when facing these sudden travel-limiting challenges. We are fortunate to already having a long experience in making the most important live events digital and secure. Together we can build and maintain successful business relation platforms of tomorrow.